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A Valentine's Day Reunion
Insight
Activation
Insight
When Pascal Siakam was traded from the Toronto Raptors, fans were left with an empty feeling in their hearts.
Idea
Activation
Insight
With his first game back in Toronto falling on Valentine’s Day, McDonald’s had to step up, and show how much love Toronto still had for him and the Siakam Swirl McFlurry named after his signature spin move.
Activation
Activation
Activation
McDonald’s created a mural, and Siakam themed Valentine’s Day cards.
The Valentine’s were posted on social media and handed out to fans outside Scotiabank Arena as well as the McDonald's in Toronto’s Union Station.
Fans could even use the physical Valentine’s as a coupon for a free small Siakam Swirl McFlurry across Toronto.
Pascal loved the poster we gave him.
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