Nick Kidd Copywriter

Nick Kidd Copywriter Nick Kidd Copywriter Nick Kidd Copywriter
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The Generational Divide

Insight

Insight

Insight

Cadillac has been a symbol of success for generations, and each generation has their own unique slang.

Idea

Insight

Insight

The generational divide trend offered the perfect opportunity to showcase Cadillac’s timelessness using slang terms from 5 different generations.

Results

Insight

Results

It generated 573k view on Instagram, and was their best performing organic post on the platform.


Cadillac requested a second version of this post for the OPTIQ

Iconic for every generation. The phrasing may change, but the feeling never does

The Generational Divide 2.0

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