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The Dip Roller
Insight
Insight
Insight
Since the dawn of dip pizza lovers have struggled to achieve the perfect coat of Creamy Garlic.
Idea
Insight
Insight
Pizza Pizza introduces The Dip Roller, a once-in-a-generation innovation in dipping, guaranteeing an even dip, every time.
Results
Results
Results
Over 117,000 people entered their email to win in the first week.
Dip sales system wide rose 17% during the campaign.
4.2 million impressions through online and broadcast media outreach.
7.2 million impressions through influencer outreach.
A TikTok about The Dip Roller that received 3 million views in 3 days.
Awards
Results
Results
2024
Silver - Effie Awards Canada - Influencer Marketing
2023
Winner - Communication Arts: Advertising - Sales Promotion
Winner - Communication Arts: Design - Miscellaneous
Silver - Media Innovation Awards - Best in Consumer Engagement
Bronze - Media Innovation Awards - Best Use of Influencers
Case Study
Launch Video
OOH
Social
Credits
Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray
Creative Director/Art Director: Michael Siegers
Creative Director/Writer: Jonah Flynn
Art Director: Amaris Branco
Designer: Ana-Marija Vlahovic, Ben Ruby
Agency Producer: Teresa Bayley
Account Team: Alyssa Guttman, Alex Berube, Amy Nguyen
Strategy Directors: Heather Segal, Cameron Fleming
Media Agency: Media Experts
Media Experts Team: Kareem Boulos, Faebri Michetti, Bartu Suer, Lily Lazzara, Justin Gagnon, Blake Goldring
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Zoe Pagazani, Ivy Yu, Raymond Luk
PR Agency: spPR
Production House: Fuze Reps
Director: Jim Norton
Director of Photography: Zak Koski
Executive Producer/Line Producer: Tonya Norton
Food Stylist: Claire Stubbs
Post Production Company: Zulubot
Post Production Producer: Colleen Allen
Editor: Alain Elliot
Colourist: Can Yuksel
Online Artists: Can Yuksel
Audio Engineer: Noah Mroueh
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