Pizza Pizza - The Dip Roller
Since the dawn of dip
Pizza lovers have struggled to achieve the perfect coat of Creamy Garlic.
Now, Pizza Pizza introduces the Dip Roller, a once-in-a-generation innovation in dipping, guaranteeing an even dip, every time.
Results
Over 117,000 people entered their email to win in the first week.
Dip sales systemwide rose 17% during the campaign window.
The public relations campaign secured a total reach of 4.2 million impressions through media outreach, both online and broadcast, and 7.2 million impressions through influencer outreach. Including A TikTok about The Dip Roller that received 3 million views in 3 days.
Launch Video
OOH
Social
Credits
Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray
Creative Director/Art Director: Michael Siegers
Creative Director/Writer: Jonah Flynn
Art Director: Amaris Branco
Designer: Ana-Marija Vlahovic, Ben Ruby
Agency Producer: Teresa Bayley
Account Team: Alyssa Guttman, Alex Berube, Amy Nguyen
Strategy Directors: Heather Segal, Cameron Fleming
Media Agency: Media Experts
Media Experts Team: Kareem Boulos, Faebri Michetti, Bartu Suer, Lily Lazzara, Justin Gagnon, Blake Goldring
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Zoe Pagazani, Ivy Yu, Raymond Luk
PR Agency: spPR
Production House: Fuze Reps
Director: Jim Norton
Director of Photography: Zak Koski
Executive Producer/Line Producer: Tonya Norton
Food Stylist: Claire Stubbs
Post Production Company: Zulubot
Post Production Producer: Colleen Allen
Editor: Alain Elliot
Colourist: Can Yuksel
Online Artists: Can Yuksel
Audio Engineer: Noah Mroueh
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